“We welcome the defects, rejects, and misfits... often they become more valuable than the original….”
Rebranded is an LA based luxury streetwear brand that proudly rescues the designer rejects of the manufacturing industry.
We are the underdogs in a land of rejects, defects and unwanted fashion apparel that often ends up in dumps, landfills, and burn mills. Understanding that ‘-ish’ happens and that factories shouldn’t have to suffer, we take these rejects at the point of brand refusal, and give them a new life through our deconstruction and reworking process. These rescues are re-designed, re-dyed, and reimagined to give the garment a new identity- oftentimes becoming more valuable than their original form.
Waste happens- we get it. In defense of the brand- sometimes the factories really do make mistakes... and it can be just as devastating to them; accepting sub-par products could put them out of business! The Rebranded approach revamps our manufacturing process through sustainable options for deconstruction and redesign, and the disruption of wasteful sourcing that allows for better methods of fashion production. Our signature Kintsugi element represents our longing for putting broken shit back together, filling our cracks with gold. We are a function of our environment, interweaving the bounds of luxury and selectism. A similar metaphor for streetwear- embracing your flaws and imperfections can piss some people off, but what's more important than maintaining your originality in the midst of an evolution!
Since the turn of the millennium, global production of clothing has doubled. As a result, so have the rate of environmental disasters, factory deaths and injuries, global waste, and pollution. Harming lives, damaging our health, and sacrificing the future of our planet and industry. The fashion industry has been built on the backs of the only people who actually know how to make it. Rebranded is a remedy to the detriments of fashion’s dirty secrets of waste and unethical business practices. We believe that fashion production can respond to the demands of brand aesthetics, hyper-consumerism and customer satisfaction, but that it should not leave anyone behind.